The Hip Hop community is on the brink of a groundbreaking development that could revolutionize ownership, monetization, and control in the industry. Dot Hip Hop, LLC, the domain name registry for the .HipHop top-level domain, has partnered with Web3 content network, The Cortex Network, to create a seamless integration between traditional Web2 domain names and Web3 blockchain domain names.
This partnership will provide creators with unprecedented opportunities to connect with users and generate additional revenue streams through new digital objects facilitated by a registry. Dot Hip Hop/Cortex integration will enable .HipHop domain owners to register a Web3 domain that functions as a digital wallet address for blockchain transactions. This integration with the Ethereum Name Service (ENS) allows registrants to seamlessly register a similar Web3 domain name.
Moreover, the partnership facilitates the creation of full non-fungible token (NFT) subdomains, which enable domain owners to develop an NFT namespace. This namespace empowers creators to explore exciting digital objects like music, concert tickets, merchandise, and more. Integrated domains will also enable publishing on the user-controlled Web3 Cortex Network and store content on IPFS (InterPlanetary File System), a decentralized peer-to-peer file system.
The implications of this integration are significant for the Hip Hop community. Artists, fashion designers, and painters can now tie physical, real-world experiences to the digital realm. For example, an artist can sell NFT tickets to a concert with exclusive perks for superfans, creating unparalleled levels of anticipation. Similarly, a fashion designer or painter can embed a digital identity into their works through QR codes, allowing anyone who encounters the artwork to add their signature and document their involvement in the piece’s journey.
Leonard Kish, Co-founder of The Cortex Network, expresses excitement about providing a scalable foundation for user-owned content. Ajene Watson, Managing Director of Dot Hip Hop, LLC, emphasizes the importance of ownership and control in the hands of the creator, highlighting the value of the .HipHop extension as a community-owned home for Hip Hop culture.
The launch of this digital bridge between Web2 and Web3 is expected before or during October 2023. As the Hip Hop community gains access to Web3 tools, it opens up new avenues for monetization, ownership, and community-building. This collaboration between Dot Hip Hop and The Cortex Network has the potential to reshape the landscape of the industry and empower artists to reclaim the essence of Hip Hop as their birthright.
Definitions:
– Web2: Refers to the current state of the internet characterized by user-generated content, centralized platforms, and limited user control over data.
– Web3: The next generation of the internet focusing on decentralization, user ownership of data, and the use of blockchain technology for increased security and transparency.
Sources: Dot Hip Hop, LLC; The Cortex Network [No URLs provided]